<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Merek.                                                                                                                                                                                                                                  Strategi Pengembangan Merek dan Komunikasi Pemasaran Terpadu</title>
	<atom:link href="http://uyungs.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://uyungs.wordpress.com</link>
	<description>Strategi Merek, Manajemen Pengembangan Merek dan Komunikasi Pemasaran Terpadu</description>
	<lastBuildDate>Mon, 07 Feb 2011 07:37:20 +0000</lastBuildDate>
	<language>id</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='uyungs.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Merek.                                                                                                                                                                                                                                  Strategi Pengembangan Merek dan Komunikasi Pemasaran Terpadu</title>
		<link>http://uyungs.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://uyungs.wordpress.com/osd.xml" title="Merek.                                                                                                                                                                                                                                  Strategi Pengembangan Merek dan Komunikasi Pemasaran Terpadu" />
	<atom:link rel='hub' href='http://uyungs.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Strategi Kubu JK mendongkrak elektabilitas</title>
		<link>http://uyungs.wordpress.com/2009/06/13/strategi-kubu-jk-mendongkrak-elektabilitas/</link>
		<comments>http://uyungs.wordpress.com/2009/06/13/strategi-kubu-jk-mendongkrak-elektabilitas/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 13:18:48 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Komunikasi Politik]]></category>
		<category><![CDATA[strategi]]></category>
		<category><![CDATA[bandwagon effect]]></category>
		<category><![CDATA[pilpres 2009]]></category>
		<category><![CDATA[strategi JK-Wiranto]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=863</guid>
		<description><![CDATA[Jusuf Kalla bergirang hati bahwa elektabilitasnya terus meningkat sekitar 0,5 persen tiap harinya. “Trend pasangan JK-Wiranto sangat bagus, hampir naik 0,5 persen per hari, berarti bisa naik dari angka 15 lagi dari angka sekarang,” kata JK saat membuka Silaturahmi Nasional II Dewan Penasihat Golkar di Jakarta, beberapa hari yang lalu. Adalah hasil kerja kerasnya setelah [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=863&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2009/06/13/strategi-kubu-jk-mendongkrak-elektabilitas/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn2.google.com/images?q=tbn:UyNWiNGd55IypM:http://www.bangakbar.com/gambar/article/content/891/85482.jpg" medium="image" />

		<media:content url="http://uyungs.files.wordpress.com/2009/06/jk.jpg" medium="image">
			<media:title type="html">jk</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategi Pemenangan SBY-Boed jelang Hari-H</title>
		<link>http://uyungs.wordpress.com/2009/06/10/strategi-pemenangan-sby-boed-jelang-hari-h/</link>
		<comments>http://uyungs.wordpress.com/2009/06/10/strategi-pemenangan-sby-boed-jelang-hari-h/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 05:55:41 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Komunikasi Politik]]></category>
		<category><![CDATA[Boediono]]></category>
		<category><![CDATA[strategi pemenangan]]></category>
		<category><![CDATA[Susilo Bambang Yudhoyono]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=856</guid>
		<description><![CDATA[Rakyat kecil yang ingin tahu tidak melewatkan kesempatan untuk bertemu langsung dengan sosok cawapres Boediono saat melakukan kunjungan di Pasar Inpres Jelambar Grogol, Jakarta Barat pekan lalu. Masyarakat sekitar Jelambar itu berdesak-desakan dan ikut mengantar Boediono mengunjungi para pedagang pasar. Dalam kesempatan tersebut, Boediono juga sempat bercengkerama dengan ibu-ibu. Selain menggendong sejumlah anak-anak, Boediono juga [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=856&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2009/06/10/strategi-pemenangan-sby-boed-jelang-hari-h/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2009/06/boed-n-blogger.jpg" medium="image">
			<media:title type="html">boed n blogger</media:title>
		</media:content>
	</item>
		<item>
		<title>Seribu stimuli dalam sehari</title>
		<link>http://uyungs.wordpress.com/2009/01/12/seribu-stimuli-dalam-sehari/</link>
		<comments>http://uyungs.wordpress.com/2009/01/12/seribu-stimuli-dalam-sehari/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 17:03:01 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=849</guid>
		<description><![CDATA[Dunia komunkasi pemasaran saat ini makin diwarnai dengan fenomena clutter. Konon seseorang yang hidup di kota besar dalam rentang waktu 24 jam rata-rata terpapar tidak kurang dari seribu bentuk stimuli. Begitu banyak iklan, banner, spanduk, baliho, poster, brosur, stiker, dll. yang kita lihat, dengar dan kita terima baik secara sukarela maupun tidak, baik secara sadar [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=849&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2009/01/12/seribu-stimuli-dalam-sehari/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://skeptisys.files.wordpress.com/2008/04/pelota.jpg" medium="image" />
	</item>
		<item>
		<title>Empat unsur bauran komunikasi pemasaran konvensional</title>
		<link>http://uyungs.wordpress.com/2009/01/11/empat-unsur-bauran-pemasaran-konvensional/</link>
		<comments>http://uyungs.wordpress.com/2009/01/11/empat-unsur-bauran-pemasaran-konvensional/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 16:01:55 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[strategi]]></category>
		<category><![CDATA[humas]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[integrated marketing communictions]]></category>
		<category><![CDATA[komunikasi pemasaran terpadu]]></category>
		<category><![CDATA[pemasaran langsung]]></category>
		<category><![CDATA[penjualan personal]]></category>
		<category><![CDATA[promosi penjualan]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sponsor]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/2009/01/11/empat-unsur-bauran-pemasaran-konvensional/</guid>
		<description><![CDATA[Para pelaku pasar sudah jamak menyampaikan informasi produk dan berupaya membujuk konsumen agar mau membeli produk. Pada hakekatnya, komunikasi pemasaran mengandalkan stimuli lingkungan yang sengaja dirancang untuk mempengaruhi kognisi, sikap dan perilaku  konsumen. Bagi pemasar modern, instrumen utama komunikasi pemasaran mestinya tidak terbatas pada iklan, promosi penjualan, personal selling, dan publisitas (Marketing-PR) saja, namun juga [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=843&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2009/01/11/empat-unsur-bauran-pemasaran-konvensional/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2009/01/rapeads1.jpg" medium="image">
			<media:title type="html">rapeads1</media:title>
		</media:content>
	</item>
		<item>
		<title>Wall&#8217;s di Indonesia, Streets di Australia</title>
		<link>http://uyungs.wordpress.com/2008/12/29/walls-di-indonesia-streets-di-australia/</link>
		<comments>http://uyungs.wordpress.com/2008/12/29/walls-di-indonesia-streets-di-australia/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 14:34:40 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[merek]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[strategi]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[standardisasi]]></category>
		<category><![CDATA[strategi endorsemen]]></category>
		<category><![CDATA[strategi merek]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[Wall's]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=832</guid>
		<description><![CDATA[Masalah atau issu  dalam penggunaan strategi endorsement adalah standarisasi internasional. Beberapa contoh menunjukkan bahwa saat nama-nama merek terendors dibakukan di berbagai negara, maka merek endorser bisa berbeda.  Ada beberapa merek es krim dari Unilever, misalnya. Merek Carte d’Or, Magnum, Solero dan Viennetta memiliki level standarisasi yang sangat tinggi di berbagai negara. Namun, nama endorser yang [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=832&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/29/walls-di-indonesia-streets-di-australia/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn3.google.com/images?q=tbn:s6uL3DRQT1tCfM:http://www.smh.com.au/ffximage/2006/08/30/magnum_narrowweb__300x406,0.jpg" medium="image" />
	</item>
		<item>
		<title>Brand Usage dan Brand Loyalty</title>
		<link>http://uyungs.wordpress.com/2008/12/28/brand-usage-dan-brand-loyalty/</link>
		<comments>http://uyungs.wordpress.com/2008/12/28/brand-usage-dan-brand-loyalty/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 03:08:13 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[strategi]]></category>
		<category><![CDATA[loyalitas merek]]></category>
		<category><![CDATA[penggunaan merek]]></category>
		<category><![CDATA[retention marketing]]></category>
		<category><![CDATA[segmentasi]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=827</guid>
		<description><![CDATA[Menyangkut penggunaan merek dan loyalitas merek, sejumlah segmen bisa dibedakan: brand-loyal user (pemakai loyal merek tertentu), brand switcher (pemakai yang suka ganti-ganti merek), pemakai baru dan bukan pemakai. 1. Brand loyal Users Beberapa konsumen hanya memakai satu merek. Ini disebut sebagai undivided brand loyalty. Upaya pemasaran yang diperlukan pada segmen ini adalah menjaga konsumen tetap [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=827&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/28/brand-usage-dan-brand-loyalty/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/12/shopaholic.jpg" medium="image">
			<media:title type="html">shopaholic</media:title>
		</media:content>
	</item>
		<item>
		<title>Iklan dan Kenyataannya tidak selalu sama?</title>
		<link>http://uyungs.wordpress.com/2008/12/26/iklan-dan-kenyataannya-tidak-selalu-sama/</link>
		<comments>http://uyungs.wordpress.com/2008/12/26/iklan-dan-kenyataannya-tidak-selalu-sama/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 23:47:03 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[dunia pengalaman merek]]></category>
		<category><![CDATA[iklan menipu]]></category>
		<category><![CDATA[iklan spektakuler]]></category>
		<category><![CDATA[kreativitas iklan]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=823</guid>
		<description><![CDATA[Sudah menjadi tugas pembuat iklan dan tim kreatifnya untuk membuat iklan yang berkesan dan mampu menimbulkan dampak &#8216;arousal&#8217; semaksimal mungkin. Namun bagaimana kalau antara iklan dan kenyataannya tidak sama? Contoh berikut mungkin bisa berbicara banyak: iklan yang spektakuler Kenyataannya bisa kita lihat sendiri: dua anak dalam gamber kedua nampaknya tidak begitu &#8216;excited&#8217; sebagaimana &#8216;dijanjikan&#8217; dalam [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=823&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/26/iklan-dan-kenyataannya-tidak-selalu-sama/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/12/iklan-kolam-karet.jpg" medium="image">
			<media:title type="html">iklan-kolam-karet</media:title>
		</media:content>
	</item>
		<item>
		<title>Unifikasi, satu rahasia iklan kreatif</title>
		<link>http://uyungs.wordpress.com/2008/12/19/unifikasi-satu-rahasia-iklan-kreatif/</link>
		<comments>http://uyungs.wordpress.com/2008/12/19/unifikasi-satu-rahasia-iklan-kreatif/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 10:04:46 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[benefit produk]]></category>
		<category><![CDATA[iklan kreatif]]></category>
		<category><![CDATA[kreativitas]]></category>
		<category><![CDATA[simbol]]></category>
		<category><![CDATA[unifikasi]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=816</guid>
		<description><![CDATA[Kurang lebih 10% dari iklan-iklan yang memenangi penghargaan kreativitas di seluruh dunia menggunakan logika Unifikasi.  Teknik ini menghasilkan kombinasi atau pembauran yang tak terduga antara simbol produk dengan simbol benefit produk.  Pada penampakan pertama pada iklan yang Anda lihat tampil sesuatu  yang agak ganjil, disusul dengan kesadaran secara bertahap bahwa gambar itu menunjukkan sebuah pasta [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=816&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/19/unifikasi-satu-rahasia-iklan-kreatif/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://www.zooz.co.il/LaZOOZ/images/Ad06.jpg" medium="image" />
	</item>
		<item>
		<title>Keterlibatan Konsumen (Involvement)</title>
		<link>http://uyungs.wordpress.com/2008/12/06/keterlibatan-konsumen-involvement/</link>
		<comments>http://uyungs.wordpress.com/2008/12/06/keterlibatan-konsumen-involvement/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 02:20:22 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[keterlibatan konsumen]]></category>
		<category><![CDATA[motivasi]]></category>
		<category><![CDATA[penelitian pemasaran]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=812</guid>
		<description><![CDATA[Pendekatan berdasar motivasi kini makin diperluas oleh penelitian pemasaran yang menyangkut keterlibatan.  Bila motivasi menjelaskan dorongan internal yang terkait dengan kebutuhan seseorang, maka keterlibatan lebih didasarkan pada hubungan antara konsumen dengan sebuah kategori produk tertentu.           Walau karya pertama tentang keterlibatan bisa ditelusuri sejak dulu, namun penerapannya pada riset komersial baru mulai [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=812&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/06/keterlibatan-konsumen-involvement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn0.google.com/images?q=tbn:oA6E4kfbu3PZRM:http://www.bsi-global.com/upload/Standards%2520%26%2520Publications/Committee%2520members/Summer%25202007/article1.gif" medium="image" />
	</item>
		<item>
		<title>Bauran Pemasaran Jasa</title>
		<link>http://uyungs.wordpress.com/2008/12/06/bauran-pemasaran-jasa/</link>
		<comments>http://uyungs.wordpress.com/2008/12/06/bauran-pemasaran-jasa/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 01:58:25 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[strategi]]></category>
		<category><![CDATA[bauran pemasaran]]></category>
		<category><![CDATA[jasa]]></category>
		<category><![CDATA[konsep pemasaran]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[penerbangan domestik]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Singapore Airlines]]></category>
		<category><![CDATA[Southwest]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=808</guid>
		<description><![CDATA[Dua maskapai penerbangan, Southwest Airlines dari Amerika Serikat dan  Singapore Airlines dari Singapura, mengikuti model proses penyediaan jasa yang bertolak belakang. Southwest tidak memberikan layanan ekstra (tanpa makan, tanpa nomor kursi), tanpa pembedaan layanan, menawarkan penerbangan murah untuk penerbangan domestik jarak dekat. Seluruh bukti yang ada menunjukkan konsistensinya pada visi dan positioning pasarnya.  Sebaliknya Singapore Airlines, memfokuskan diri pada pelancong bisnis internasional dan [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=808&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/06/bauran-pemasaran-jasa/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn0.google.com/images?q=tbn:dg8sQUo0FDQFTM:http://www.elitechoice.org/wp-content/uploads/2008/05/singapore_airlines_luxury.jpg" medium="image">
			<media:title type="html">layanan mewah SIA</media:title>
		</media:content>
	</item>
		<item>
		<title>Pembajakan merugikan merek asli</title>
		<link>http://uyungs.wordpress.com/2008/12/05/pembajakan-merugikan-merek-asli/</link>
		<comments>http://uyungs.wordpress.com/2008/12/05/pembajakan-merugikan-merek-asli/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 10:31:45 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[merek]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[ilegal]]></category>
		<category><![CDATA[kerugian finansial]]></category>
		<category><![CDATA[merek asli]]></category>
		<category><![CDATA[merek terkenal]]></category>
		<category><![CDATA[pembajakan merek]]></category>
		<category><![CDATA[pembangkit tenaga nuklir]]></category>
		<category><![CDATA[suku cadang]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=803</guid>
		<description><![CDATA[Bukti lain merek mampu merepresentasikan nilai finansial adalah pembajakan (counterfeiting) dalam skala besar. Dalam kasus pembajakan merek, nama merek terkenal dipakai pabrikan lain secara ilegal. Pembajakan merek menyebabkan kerugian finansial bagi pemilik sah merek itu. Konon total nilai  perdagangan produk atau barang bajakan telah mencapai $ 120 &#8211; $ 180 milyar setahunnya (mendekati 3 – [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=803&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/05/pembajakan-merugikan-merek-asli/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands6.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands1.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands2.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands3.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands4.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands5.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands7.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands8.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands9.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands10.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands11.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands12.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands13.jpg" medium="image" />

		<media:content url="http://funnytogo.com/pictures/fakebrands/newfakebrands14.jpg" medium="image" />
	</item>
		<item>
		<title>Ambient Advertising</title>
		<link>http://uyungs.wordpress.com/2008/12/04/ambient-advertising/</link>
		<comments>http://uyungs.wordpress.com/2008/12/04/ambient-advertising/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 17:32:42 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[ambient ad]]></category>
		<category><![CDATA[deodoran]]></category>
		<category><![CDATA[iklan ambient]]></category>
		<category><![CDATA[iklan kreatif]]></category>
		<category><![CDATA[kreativitas]]></category>
		<category><![CDATA[lingkungan]]></category>
		<category><![CDATA[luar ruang]]></category>
		<category><![CDATA[Nke]]></category>
		<category><![CDATA[Yamaha]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=798</guid>
		<description><![CDATA[Ambient advertising adalah pendatang baru dalam dunia periklanan luar ruang dan masih belum banyak tersentuh kalangan akademis. Masih belum ada definisi yang tepat bagi ambient advertising, meski banyak contoh yang bisa diketengahkan.                     Terlepas dari tujuan kampanye, calon ‘pengiklan ambient’ perlu memikirkan  kaitan antara ambient media, produk atau jasa yang diiklankan dan kedekatan iklan [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=798&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/12/04/ambient-advertising/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://www.netzkobold.com/uploads/pictures/yamaha_ambient_media.jpg" medium="image">
			<media:title type="html">iklan ambient Yamaha</media:title>
		</media:content>

		<media:content url="http://4.bp.blogspot.com/_lIqLinvEGpg/RyTtnE21yzI/AAAAAAAAAKY/Y_5-wU2iA2o/s1600/shark-1.jpg" medium="image" />

		<media:content url="http://www.instablogsimages.com/images/2007/05/30/all-you-can-eat_25_360x125.jpg" medium="image" />

		<media:content url="http://www.37signals.com/svn/images/image0022.jpg" medium="image" />
	</item>
		<item>
		<title>Harga Indikator Kualitas?</title>
		<link>http://uyungs.wordpress.com/2008/11/26/harga-indikator-kualitas/</link>
		<comments>http://uyungs.wordpress.com/2008/11/26/harga-indikator-kualitas/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 11:06:52 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=794</guid>
		<description><![CDATA[Salah satu indikator kualitas produk adalah harga (harga mahal mendorong persepsi kualitas yang tinggi). Namun bagi konsumen tertentu, harga tidak dianggap sebagai indikator kualitas yang kuat. Bagi produk yang intens diiklankan, merek ada di posisi lebih tinggi dalam hirarki atribut ketimbang harga. Sebaliknya, harga amat mempengaruhi persepsi kualitas jika merek tak banyak diiklankan. Dalam evaluasi [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=794&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/26/harga-indikator-kualitas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn0.google.com/images?q=tbn:TrRcPOzPK2LUJM:http://www.nexternal.com/semasys/images/1095-300w.jpg" medium="image">
			<media:title type="html">label harga</media:title>
		</media:content>
	</item>
		<item>
		<title>Citra Merek: Nivea itu lembut dan biru</title>
		<link>http://uyungs.wordpress.com/2008/11/26/citra-merek-nivea-berasosiasi-pada-kelembutan-dan-warna-biru/</link>
		<comments>http://uyungs.wordpress.com/2008/11/26/citra-merek-nivea-berasosiasi-pada-kelembutan-dan-warna-biru/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 09:37:43 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Alfa Romeo]]></category>
		<category><![CDATA[asosiasi]]></category>
		<category><![CDATA[aspek imaterial]]></category>
		<category><![CDATA[bipolar]]></category>
		<category><![CDATA[citra merek]]></category>
		<category><![CDATA[Citroen]]></category>
		<category><![CDATA[diferensiasi semantik]]></category>
		<category><![CDATA[evaluasi]]></category>
		<category><![CDATA[favorabilitas]]></category>
		<category><![CDATA[gambaran mental]]></category>
		<category><![CDATA[Hasselblad]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[konten]]></category>
		<category><![CDATA[Nivea]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[pengukuran]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[reputasi]]></category>
		<category><![CDATA[Rolls-Royce]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=788</guid>
		<description><![CDATA[Kata ‘citra’ biasanya menunjukkan ‘gambaran’ yang dimiliki seseorang tentang sesuatu atau seseorang, atau dalam makna khusus, ‘pendapat stereotipikal publik umum tentang seseorang atau sesuatu’. Gambaranvisual ini mungkin didasarkan pada ciri konkrit obyek atau orang tertentu serta segala jenis aspek imaterial atau aspek tak relevan. Kita kerap telah membentuk citra tentang sesuatu atau seseorang walau belum [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=788&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/26/citra-merek-nivea-berasosiasi-pada-kelembutan-dan-warna-biru/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn2.google.com/images?q=tbn:1O-WutoYK7uy9M:http://www.girl.com.au/img/nivea_fresh.jpg" medium="image" />
	</item>
		<item>
		<title>Komponen Jasa</title>
		<link>http://uyungs.wordpress.com/2008/11/25/komponen-jasa/</link>
		<comments>http://uyungs.wordpress.com/2008/11/25/komponen-jasa/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 08:13:07 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[dealer mobil]]></category>
		<category><![CDATA[delivery jasa]]></category>
		<category><![CDATA[desain produk]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[garansi]]></category>
		<category><![CDATA[jasa]]></category>
		<category><![CDATA[kebutuhan pelanggan]]></category>
		<category><![CDATA[kepuasan pelanggan]]></category>
		<category><![CDATA[lingkungan jasa]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[produk fisik]]></category>
		<category><![CDATA[restoran]]></category>
		<category><![CDATA[ruang pamer]]></category>
		<category><![CDATA[servicescape]]></category>
		<category><![CDATA[simbol]]></category>
		<category><![CDATA[solusi]]></category>
		<category><![CDATA[wiraniaga]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=780</guid>
		<description><![CDATA[Produk barang yang dijual perusahaan  berbeda dari produk jasa karena di situ juga mencakup pengalihan hak milik produk barang tangible. Bahkan, komponen intangible memiliki peran yang begitu penting dalam menentukan kepuasan pelanggan sekaligus mempertahankan agar pelanggan tetap puas. Untuk menggarisbawahi hal ini, kita akan mengacu pada tawaran pasar perusahaan sebagai jasa mereka dan menunjukkan bahwa jasa-jasa [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=780&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/25/komponen-jasa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn1.google.com/images?q=tbn:ADdhGEGDw-TiSM:http://www.breezetour.gr/hotel-photos/louis-iberostar-2-a.jpg" medium="image" />

		<media:content url="/DOCUME~1/Uyung/LOCALS~1/Temp/msohtml1/01/clip_image001.gif" medium="image" />
	</item>
		<item>
		<title>Strategi Pemasar mengatasi Dissonance</title>
		<link>http://uyungs.wordpress.com/2008/11/25/strategi-pemasar-mengatasi-dissonance/</link>
		<comments>http://uyungs.wordpress.com/2008/11/25/strategi-pemasar-mengatasi-dissonance/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 07:56:50 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[cognitive dissonance]]></category>
		<category><![CDATA[garansi]]></category>
		<category><![CDATA[iklan komparasi]]></category>
		<category><![CDATA[iklan rokok]]></category>
		<category><![CDATA[inkonsistensi]]></category>
		<category><![CDATA[ketidakpuasan]]></category>
		<category><![CDATA[kredibilitas]]></category>
		<category><![CDATA[layanan paska jual]]></category>
		<category><![CDATA[merek pemimpin]]></category>
		<category><![CDATA[psikologis]]></category>
		<category><![CDATA[strategi pemasar]]></category>
		<category><![CDATA[teve kabel]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=781</guid>
		<description><![CDATA[Kembali ke contoh merokok: merokok sigaret awalnya adalah aktivitas positif dan menyenangkansehingga awalnya tidak ada dissonance.  Namun, berkat kampanye peringatan resiko kesehatan dan reaksi negatif dari sekelilingnya, maka timbul masalah dan tekanan psikologis, yaitu terjadi dissonance.  Tabel berikut menggambarkan empat cara yang lazimnya dipilih  dalam mengatasi dissonance.   Tabel Strategi meredam dissonance dalam merokok Strategi [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=781&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/25/strategi-pemasar-mengatasi-dissonance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn0.google.com/images?q=tbn:jpKgCJCuUv_tyM:http://www.majmd.com/images/littlesmoker.jpg" medium="image" />
	</item>
		<item>
		<title>Jasa dalam ekonomi modern</title>
		<link>http://uyungs.wordpress.com/2008/11/24/jasa-dalam-ekonomi-modern/</link>
		<comments>http://uyungs.wordpress.com/2008/11/24/jasa-dalam-ekonomi-modern/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 06:29:52 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[jasa]]></category>
		<category><![CDATA[kepuasan pelanggan]]></category>
		<category><![CDATA[kualitas]]></category>
		<category><![CDATA[layanan]]></category>
		<category><![CDATA[penyedia jasa]]></category>
		<category><![CDATA[teve kabel]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=776</guid>
		<description><![CDATA[Sebagai konsumen, kita mengkonsumsi jasa setiap harinya. Saat menyalakan lampu, memangkas rambut, berbicara melalui telepon, naik bis, menonton acara teve-kabel, mengunjungi dokter gigi,  mengeposkan surat, mengisi bensin, menguangkan chek atau mencucikan baju ke laundry adalah contoh-contoh pemakaian jasa di tingkat individu. Sebagai tambahan dari jasa pendidikan, fasilitas yang disediakan di kampus mencakup pula perpustakaan, jasa foto kopi, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=776&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/24/jasa-dalam-ekonomi-modern/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn0.google.com/images?q=tbn:QPmBc2ML--ZYZM:http://bp3.blogger.com/_hLZJudujcIo/R-mmcHVM86I/AAAAAAAABBc/H0pr66LT--Q/s400/Shanghai_Transrapid_002.jpg" medium="image" />
	</item>
		<item>
		<title>Riset Coca Cola tentang Kepuasan Pelanggan</title>
		<link>http://uyungs.wordpress.com/2008/11/24/riset-coca-cola-tentang-kepuasan-pelanggan/</link>
		<comments>http://uyungs.wordpress.com/2008/11/24/riset-coca-cola-tentang-kepuasan-pelanggan/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 06:08:56 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[boikot]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[keluhan]]></category>
		<category><![CDATA[kepuasan pelanggan]]></category>
		<category><![CDATA[komplein]]></category>
		<category><![CDATA[riset pemasaran]]></category>
		<category><![CDATA[tanggapan]]></category>
		<category><![CDATA[tingkat pembelian]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=774</guid>
		<description><![CDATA[Riset  Coca Cola tentang kepuasan pelanggan dan komtmen perusahaan memberi tanggapan pada keluhan atau komplein masyarakat mengungkapkan beberapa hal menarik. Simak ikhtisar dari hasil temuan riset Coca Cola tersebut berikut ini: Pelanggan yang merasa benar-benar puas akan menceritakan pengalamannya pada empat sampai lima orang lainnya. Hampir 10 persen pelanggan yang merasa benar-benar puas meningkatkan pembelian [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=774&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/24/riset-coca-cola-tentang-kepuasan-pelanggan/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://obatngantuk.files.wordpress.com/2008/10/cropped-gossip_norman_rockwell11.jpg" medium="image" />
	</item>
		<item>
		<title>Perang Iklan Mobil</title>
		<link>http://uyungs.wordpress.com/2008/11/23/perang-iklan-mobil/</link>
		<comments>http://uyungs.wordpress.com/2008/11/23/perang-iklan-mobil/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 23:01:55 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[humor]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[argumen]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[iklan komparasi]]></category>
		<category><![CDATA[iklan mobil]]></category>
		<category><![CDATA[iklan negatif]]></category>
		<category><![CDATA[perang iklan]]></category>
		<category><![CDATA[perang merek]]></category>
		<category><![CDATA[Subaru]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=766</guid>
		<description><![CDATA[Iklan komparasi, atau terkadang ada yang menyebutnya iklan negatif khususnya bagi pihak pemilik merek yang merasa dirugikan, dianggap sah-sah saja di negara-negara maju. Sepanjang iklan komparasi tadi tetap memiliki semacam &#8216;argumen&#8217; di baliknya yang mendukung, pemirsa yang cerdas akan mengapresiasinya. Jangan sampai iklan komparasi terjebak pada perang kata yang tidak punya arti atau sekedar olok-olok. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=766&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/23/perang-iklan-mobil/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://static.flickr.com/80/272903331_18955a4f5d.jpg" medium="image" />

		<media:content url="http://static.flickr.com/90/272903341_160cd16fcd.jpg" medium="image" />

		<media:content url="http://static.flickr.com/79/272903365_aff3a82e6c.jpg" medium="image" />
	</item>
		<item>
		<title>Ditahan karena tagline iklan gila</title>
		<link>http://uyungs.wordpress.com/2008/11/23/ditahan-karena-tagline-iklan-gila/</link>
		<comments>http://uyungs.wordpress.com/2008/11/23/ditahan-karena-tagline-iklan-gila/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 22:45:45 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[humor]]></category>
		<category><![CDATA[Dunlop]]></category>
		<category><![CDATA[iklan gila]]></category>
		<category><![CDATA[pengadilan]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=762</guid>
		<description><![CDATA[Ini kisah lucu dari pengadilan di Inggris: Seorang wanita muda yang nampaknya sedang hamil beberapa bulan naik ke sebuah bis. Ketika sekilas dia melihat seorang pemuda tersenyum padanya, dia mulai agak risih merasa dicemooh orang lain karena kondisinya  yang sedang mengandung. Si gadis menggeser tempat duduknya, namun si anak muda nampak tambah lebar senyumnya. Dia [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=762&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/23/ditahan-karena-tagline-iklan-gila/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://i302.photobucket.com/albums/nn119/sai_510/For%20My%20Website/Amazing%20Ads/Funny_Amazing_Ads4.jpg" medium="image" />
	</item>
		<item>
		<title>Kreativitas iklan untuk menembus fenomena &#8216;clutter&#8217;</title>
		<link>http://uyungs.wordpress.com/2008/11/22/kreativitas-iklan-untuk-menembus-fenomena-clutter/</link>
		<comments>http://uyungs.wordpress.com/2008/11/22/kreativitas-iklan-untuk-menembus-fenomena-clutter/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 01:53:45 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[belanja iklan]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[clutter]]></category>
		<category><![CDATA[dampak iklan]]></category>
		<category><![CDATA[efektivitas]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[inovasi]]></category>
		<category><![CDATA[komunikasi pemasaran]]></category>
		<category><![CDATA[kreativitas]]></category>
		<category><![CDATA[lanskap bisnis]]></category>
		<category><![CDATA[media konvensional]]></category>
		<category><![CDATA[media mania]]></category>
		<category><![CDATA[promosi]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=755</guid>
		<description><![CDATA[Saat kita menyalakan televisi, bisa dipastikan kita akan melihat banyak iklan bersliweran di sana. Begitu pula dalam perjalanan pulang dari kantor, misalnya, mau-tak-mau kita melihat iklan-iklan bertebaran dipampang di pinggir atau di atas jalan, baik berbentuk papan iklan ataupun neonbox. Dalam lingkungan masyarakat modern, kita seakan terkepung oleh berbagai ‘pesan sponsor’ yang menyerang kita tanpa [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=755&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/22/kreativitas-iklan-untuk-menembus-fenomena-clutter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://eisabainyo.net/weblog/wp-content/uploads/2007/10/creative-ad-9.jpg" medium="image" />

		<media:content url="http://eisabainyo.net/weblog/wp-content/uploads/2007/10/creative-ad-8.jpg" medium="image" />
	</item>
		<item>
		<title>BENEFIT: Revlon menjual Harapan</title>
		<link>http://uyungs.wordpress.com/2008/11/17/benefit-kami-menjual-harapan/</link>
		<comments>http://uyungs.wordpress.com/2008/11/17/benefit-kami-menjual-harapan/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 04:03:47 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[aktualisasi diri]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Ciptadent]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[copy iklan]]></category>
		<category><![CDATA[Darlie]]></category>
		<category><![CDATA[fitur]]></category>
		<category><![CDATA[Formula]]></category>
		<category><![CDATA[harapan]]></category>
		<category><![CDATA[irit]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[kebutuhan]]></category>
		<category><![CDATA[kebutuhan pasar]]></category>
		<category><![CDATA[keselamatan]]></category>
		<category><![CDATA[kesuksesan]]></category>
		<category><![CDATA[kosmetik]]></category>
		<category><![CDATA[laddering]]></category>
		<category><![CDATA[Minolta]]></category>
		<category><![CDATA[nilai]]></category>
		<category><![CDATA[norma]]></category>
		<category><![CDATA[pengakuan]]></category>
		<category><![CDATA[pengembangan diri]]></category>
		<category><![CDATA[Pepsodent]]></category>
		<category><![CDATA[Revlon]]></category>
		<category><![CDATA[Rover]]></category>
		<category><![CDATA[segmen pasar]]></category>
		<category><![CDATA[Smile Up]]></category>
		<category><![CDATA[Volvo]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=746</guid>
		<description><![CDATA[Saat membeli sesuatu, pembeli sebenarnya tak begitu peduli apa jenis barangnya, tetapi mereka lebihmemikirkan apa yang bisa mereka lakukan dengan barang tersebut. Jadi, alih-alih membeli fitur-fitur barangnya semata, mereka membeli benefit barang tersebut. Benefit ini harus terkait dengan kebutuhan, norma dan nilai-nilai mereka. Charles Revlon dari Revlon Cosmetics sering berkata: “Di pabrik kami membuat sabun, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=746&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/17/benefit-kami-menjual-harapan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://tbn0.google.com/images?q=tbn:tx0y4iJPB5ChIM:http://news.bbc.co.uk/media/images/38172000/jpg/_38172211_revlon-300.jpg" medium="image" />

		<media:content url="http://tbn0.google.com/images?q=tbn:W-IAa6QWlCNqvM:http://www.hollywoodjesus.com/media/ad_revlon.jpg" medium="image" />

		<media:content url="/DOCUME~1/Uyung/LOCALS~1/Temp/msohtml1/01/clip_image001.gif" medium="image" />
	</item>
		<item>
		<title>Persepsi Resiko: tip buat penggiat Internet Marketing</title>
		<link>http://uyungs.wordpress.com/2008/11/17/persepsi-resiko-tip-buat-penggiat-internet-marketing/</link>
		<comments>http://uyungs.wordpress.com/2008/11/17/persepsi-resiko-tip-buat-penggiat-internet-marketing/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 03:45:53 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[data base konsumen]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[efek samping]]></category>
		<category><![CDATA[garansi]]></category>
		<category><![CDATA[getok tular]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[keputusan]]></category>
		<category><![CDATA[ketidakpastian]]></category>
		<category><![CDATA[konflik]]></category>
		<category><![CDATA[loyalitas]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[pemasaran langsung]]></category>
		<category><![CDATA[persepsi resiko]]></category>
		<category><![CDATA[rekomendasi]]></category>
		<category><![CDATA[reputasi]]></category>
		<category><![CDATA[resiko]]></category>
		<category><![CDATA[uang kembali]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=742</guid>
		<description><![CDATA[  Pernahkah Anda merasa tertarik pada produk yang ditawarkan dalam program direct response (DRTV) di televisi? Semua benefit produk ditonjolkan secara rinci dan meyakinkan. Namun Anda ragu karena tidak bisa melihat atau menyentuh secara langsung produk yang ditawarkan itu. Saat mengambil keputusan konsumen mesti menimbang-nimbang resikonya berupa resiko keuangan, sosial, fisik atau lainnya. Mengurangi ketidakpastian [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=742&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/17/persepsi-resiko-tip-buat-penggiat-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/drtv.jpg" medium="image">
			<media:title type="html">drtv</media:title>
		</media:content>
	</item>
		<item>
		<title>Plesetan iklan</title>
		<link>http://uyungs.wordpress.com/2008/11/16/plesetan-iklan/</link>
		<comments>http://uyungs.wordpress.com/2008/11/16/plesetan-iklan/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 13:30:00 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[humor]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[iklan humor]]></category>
		<category><![CDATA[plesetan]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=738</guid>
		<description><![CDATA[Plesetan iklan. Berapa banyak iklan yang bisa kamu kenali? Posted in humor Tagged: iklan, iklan humor, plesetan<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=738&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/16/plesetan-iklan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://bp0.blogger.com/_RN41qPUB1kY/SGPDNYWONCI/AAAAAAAAATo/h6jwBlakt4Q/s400/brands.jpg" medium="image" />

		<media:content url="http://bp1.blogger.com/_RN41qPUB1kY/SGPD39SBsRI/AAAAAAAAATw/GYgyVKwkQlA/s400/brands1.jpg" medium="image" />

		<media:content url="http://bp1.blogger.com/_RN41qPUB1kY/SGPD5eMnBFI/AAAAAAAAAT4/05T9td67FEc/s400/brands2.jpg" medium="image" />

		<media:content url="http://bp1.blogger.com/_RN41qPUB1kY/SGPD6dfDplI/AAAAAAAAAUA/iK2flHvX4bQ/s400/brands3.jpg" medium="image" />

		<media:content url="http://bp2.blogger.com/_RN41qPUB1kY/SGPD6tXHavI/AAAAAAAAAUI/VagnbSeBTpE/s400/brands4.jpg" medium="image" />
	</item>
		<item>
		<title>Iklan Viagra</title>
		<link>http://uyungs.wordpress.com/2008/11/16/iklan-viagra/</link>
		<comments>http://uyungs.wordpress.com/2008/11/16/iklan-viagra/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 13:19:32 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[iklan humor]]></category>
		<category><![CDATA[iklan Viagra]]></category>
		<category><![CDATA[simbol]]></category>
		<category><![CDATA[Viagra]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=736</guid>
		<description><![CDATA[Iklan-iklan Viagra     Posted in Branding, IMC, Pemasaran Tagged: iklan, iklan humor, iklan Viagra, simbol, Viagra<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=736&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/16/iklan-viagra/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://bp2.blogger.com/_RN41qPUB1kY/SJCon1bBw5I/AAAAAAAAAkA/9hnCeGFBZTI/s400/viagra1.jpg" medium="image" />

		<media:content url="http://bp1.blogger.com/_RN41qPUB1kY/SJCoocH-sxI/AAAAAAAAAkI/G2IKiRbwZlQ/s400/viagra2.jpeg" medium="image" />

		<media:content url="http://bp0.blogger.com/_RMmVgRBLSVo/SDjabjngZUI/AAAAAAAACAE/O1sbn23UcBE/s400/viagra4.jpg" medium="image" />

		<media:content url="http://bp0.blogger.com/_RN41qPUB1kY/SJCoofrVSEI/AAAAAAAAAkQ/vt5XrQkQ5ug/s400/viagra3.jpg" medium="image" />
	</item>
		<item>
		<title>Makin banyak dokter merokok? Iklan Gila &#8230;</title>
		<link>http://uyungs.wordpress.com/2008/11/15/makin-banyak-dokter-merokok-iklan-gila/</link>
		<comments>http://uyungs.wordpress.com/2008/11/15/makin-banyak-dokter-merokok-iklan-gila/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 13:57:04 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Camels]]></category>
		<category><![CDATA[dokter]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[iklan jadul]]></category>
		<category><![CDATA[iklan rokok]]></category>
		<category><![CDATA[protes]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=733</guid>
		<description><![CDATA[Makin banyak dokter merokok Camels&#8230; demikian bunyi iklan jadul dari salah satu produsen rokok di Amerika tahun 1951. Kalau diiklankan sekarang, bisa dibayangkan protes bertubi-tubi akan dilayangkan oleh berbagai pihak   Posted in IMC, Pemasaran Tagged: Camels, dokter, iklan, iklan jadul, iklan rokok, protes<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=733&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/15/makin-banyak-dokter-merokok-iklan-gila/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/193/465179653_1d3c784ef8_o.jpg" medium="image" />

		<media:content url="http://www.2spare.com/_media/imgs/articles/a171_c10.jpg" medium="image" />

		<media:content url="http://www.2spare.com/_media/imgs/articles/a171_c7.jpg" medium="image" />

		<media:content url="http://www.2spare.com/_media/imgs/articles/a171_c2.jpg" medium="image" />
	</item>
		<item>
		<title>Ambang Batas Inderawi dalam menata persepsi</title>
		<link>http://uyungs.wordpress.com/2008/11/14/ambang-batas-inderawi-dalam-menata-persepsi/</link>
		<comments>http://uyungs.wordpress.com/2008/11/14/ambang-batas-inderawi-dalam-menata-persepsi/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 02:10:59 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[afektif]]></category>
		<category><![CDATA[ambang batas]]></category>
		<category><![CDATA[batas ambang]]></category>
		<category><![CDATA[eksperimen]]></category>
		<category><![CDATA[imaji iklan]]></category>
		<category><![CDATA[inderawi]]></category>
		<category><![CDATA[kemasan]]></category>
		<category><![CDATA[kognitif]]></category>
		<category><![CDATA[merek]]></category>
		<category><![CDATA[merek favorit]]></category>
		<category><![CDATA[musik]]></category>
		<category><![CDATA[persepsi]]></category>
		<category><![CDATA[pesan audio]]></category>
		<category><![CDATA[responden]]></category>
		<category><![CDATA[riset pemasaran]]></category>
		<category><![CDATA[subliminal]]></category>
		<category><![CDATA[swalayan]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=727</guid>
		<description><![CDATA[  Kemampuan pikiran kita untuk menata persepsi ada batasnya. Inilah yang disebut sebagai ambang batas inderawi (sensory threshold). Masalah yang ada di sini adalah bahwa meskipun ada banyak pesan, namun pikiran kita tidak mampu menampung semua input indrawi. Daya pendengaran atau penglihatan kitakadang tidak setajam binatang. Dalam konteks berbeda kita sudah bahas implikasinya, yaitu dalam [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=727&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/14/ambang-batas-inderawi-dalam-menata-persepsi/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/sensory.jpg" medium="image">
			<media:title type="html">sensory</media:title>
		</media:content>
	</item>
		<item>
		<title>Motivasi Eksternal Perilaku Konsumen</title>
		<link>http://uyungs.wordpress.com/2008/11/14/motivasi-eksternal-perilaku-konsumen/</link>
		<comments>http://uyungs.wordpress.com/2008/11/14/motivasi-eksternal-perilaku-konsumen/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 01:55:34 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[aktualisasi]]></category>
		<category><![CDATA[bawah sadar]]></category>
		<category><![CDATA[iklan]]></category>
		<category><![CDATA[kognitif]]></category>
		<category><![CDATA[motivasi eksternal]]></category>
		<category><![CDATA[pembelajaran]]></category>
		<category><![CDATA[psikologis]]></category>
		<category><![CDATA[selebritis]]></category>
		<category><![CDATA[vicarious]]></category>
		<category><![CDATA[wiraniaga]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=722</guid>
		<description><![CDATA[Sumber motivasi lain adalah daya tarik terhadap obyek yang disebut ‘pull’ effect. Sesuatu di sini bisa berupa produk, jasa, gagasan, orang atau situasi. Konsumen ingin memiliki barang dan memperoleh layanan tertentu, mencapai tujuan-tujuan tertentu dan menirukan orang dan perilaku tertentu. Daya tarik pada benefit barang, jasa, dan perilaku ini merupakan kekuatan yang mampu memotivasi. Benefit-benefit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=722&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/14/motivasi-eksternal-perilaku-konsumen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/eksternal.jpg" medium="image">
			<media:title type="html">eksternal</media:title>
		</media:content>
	</item>
		<item>
		<title>Motivasi Internal Perilaku Konsumen</title>
		<link>http://uyungs.wordpress.com/2008/11/14/motivasi-internal-perilaku-konsumen/</link>
		<comments>http://uyungs.wordpress.com/2008/11/14/motivasi-internal-perilaku-konsumen/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 01:41:20 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[asosiasi bebas]]></category>
		<category><![CDATA[bawah sadar]]></category>
		<category><![CDATA[depth interview]]></category>
		<category><![CDATA[Dichter]]></category>
		<category><![CDATA[Diechter]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[Freud]]></category>
		<category><![CDATA[Freudian]]></category>
		<category><![CDATA[hypnosis]]></category>
		<category><![CDATA[id]]></category>
		<category><![CDATA[merokok]]></category>
		<category><![CDATA[motivasi]]></category>
		<category><![CDATA[riset motivasi]]></category>
		<category><![CDATA[rokok]]></category>
		<category><![CDATA[sadar]]></category>
		<category><![CDATA[super ego]]></category>
		<category><![CDATA[teknik proyeksi]]></category>
		<category><![CDATA[tidak sadar]]></category>
		<category><![CDATA[wawancara mendalam]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=718</guid>
		<description><![CDATA[Rokok: Merokok jadi pelarian dari tugas berat atau tak menyenangkan, nyaris seperti anak kecil yang suka melamun karena kebanyakan dijejali tugas-tugas PR.  Merokok juga merupakan hadiah pada diri sendiri, akan lebih menyenangkan kalau sering dilakukan. Merokok di awal hari mengantisipasi anugerah yang bakal datang, sementara merokok di malam hari menutup hari yang panjang. Rokok adalah jejak [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=718&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/14/motivasi-internal-perilaku-konsumen/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/knowledgeworkers.jpg" medium="image">
			<media:title type="html">knowledgeworkers</media:title>
		</media:content>
	</item>
		<item>
		<title>Layanan Bantuan Teknis</title>
		<link>http://uyungs.wordpress.com/2008/11/12/layanan-bantuan-teknis/</link>
		<comments>http://uyungs.wordpress.com/2008/11/12/layanan-bantuan-teknis/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 03:21:20 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Service]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bantuan teknis]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[dukungan teknis]]></category>
		<category><![CDATA[layanan]]></category>
		<category><![CDATA[technical support]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=710</guid>
		<description><![CDATA[Melalui situs ini kami mencoba memberikan bantuan teknis kepada anda. Namun sebelum anda mengajukan permasalahan anda, ada baiknya anda menyimak dulu daftar pertanyaan yang sering diajukan : Customer: I’m trying to connect to the Internet with your CD, but it just doesn’t work. What am I doin wrong? Tech support: OK, you’ve got the CD in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=710&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/12/layanan-bantuan-teknis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>
	</item>
		<item>
		<title>Iklan subliminal membujuk pikiran bawah sadar pelanggan</title>
		<link>http://uyungs.wordpress.com/2008/11/11/iklan-subliminal-membujuk-pikiran-bawah-sadar-pelanggan/</link>
		<comments>http://uyungs.wordpress.com/2008/11/11/iklan-subliminal-membujuk-pikiran-bawah-sadar-pelanggan/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 12:58:52 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Komunikasi Politik]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[bawah sadar]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[eksperimen]]></category>
		<category><![CDATA[etis]]></category>
		<category><![CDATA[iklan subliminal]]></category>
		<category><![CDATA[illegal]]></category>
		<category><![CDATA[pengiklan]]></category>
		<category><![CDATA[pesan]]></category>
		<category><![CDATA[polemik]]></category>
		<category><![CDATA[riset pemasaran]]></category>
		<category><![CDATA[tanpa sadar]]></category>
		<category><![CDATA[telanjang]]></category>
		<category><![CDATA[Walt Disney]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=695</guid>
		<description><![CDATA[Banyak orang percaya bahwa konsumen dapat dipengaruhi pada tingkat ‘bawah sadar’ bahkan tingkat ‘tidak sadar’ dengan iklan “subliminal”. Iklan subliminal mampu mempengaruhi perilaku konsumen tanpa konsumen menyadarinya. Contoh klasik uji percobaan iklan subliminal adalah tayangan kilat pesan seperti “makanlah popcorn” atau “minumlah Coca-Cola” yang diselipkan dalam sebuah film  di bioskop New Jersey.  Tayangan ini begitu [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=695&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/11/iklan-subliminal-membujuk-pikiran-bawah-sadar-pelanggan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/jessica.jpg" medium="image">
			<media:title type="html">jessica</media:title>
		</media:content>
	</item>
		<item>
		<title>Difusi Produk Inovasi</title>
		<link>http://uyungs.wordpress.com/2008/11/11/difusi-produk-inovasi/</link>
		<comments>http://uyungs.wordpress.com/2008/11/11/difusi-produk-inovasi/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 12:53:14 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[daur hidup produk]]></category>
		<category><![CDATA[daya bujuk]]></category>
		<category><![CDATA[difusi]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[inovasi]]></category>
		<category><![CDATA[inovasi diskontinyu]]></category>
		<category><![CDATA[inovator]]></category>
		<category><![CDATA[komunikasi personal]]></category>
		<category><![CDATA[mobilitas sosial]]></category>
		<category><![CDATA[PDA]]></category>
		<category><![CDATA[pemakai berat]]></category>
		<category><![CDATA[pembentuk opini]]></category>
		<category><![CDATA[proses adopsi]]></category>
		<category><![CDATA[Rinso]]></category>
		<category><![CDATA[Rinsomatix]]></category>
		<category><![CDATA[strategi pemasaran]]></category>
		<category><![CDATA[sumber komunikasi]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=692</guid>
		<description><![CDATA[Proses difusi produk inovasi menggambarkan bagaimana proses sebuah inovasi dikomunikasikan dan disebarkan dalam masyarakat. Inovasi mengacu pada kebaruan di pasar. Suatu inovasi  barangkali benar-benar bersifat baru: sebuah lompatan inovasi (discontinuous inovation), misalnya televisi  atau PC yang pertama. Inovasi mungkin juga sekedar pengembangan dari produk yang sudah ada: inovasi berkelanjutan (continuous inovation), misalnya, deterjen Rinso Anti-noda, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=692&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/11/difusi-produk-inovasi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/rinso-matix.jpg" medium="image">
			<media:title type="html">rinso-matix</media:title>
		</media:content>
	</item>
		<item>
		<title>Pembentukan Opini dalam pemasaran</title>
		<link>http://uyungs.wordpress.com/2008/11/11/pembentukan-opini-dalam-pemasaran/</link>
		<comments>http://uyungs.wordpress.com/2008/11/11/pembentukan-opini-dalam-pemasaran/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 12:46:51 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[anggaran iklan]]></category>
		<category><![CDATA[Astra]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[endorser]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[independen]]></category>
		<category><![CDATA[komunikasi]]></category>
		<category><![CDATA[konsultan PR]]></category>
		<category><![CDATA[koran lokal]]></category>
		<category><![CDATA[kredibilitas]]></category>
		<category><![CDATA[Mandra]]></category>
		<category><![CDATA[otomotif]]></category>
		<category><![CDATA[pembentuk opini]]></category>
		<category><![CDATA[pembentukan opini]]></category>
		<category><![CDATA[pertahanan kognitif]]></category>
		<category><![CDATA[publikasi]]></category>
		<category><![CDATA[Rano Karno]]></category>
		<category><![CDATA[Rhenal Kasali]]></category>
		<category><![CDATA[rilis pers]]></category>
		<category><![CDATA[selebritis]]></category>
		<category><![CDATA[Tolak Angin]]></category>
		<category><![CDATA[wartawan]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=689</guid>
		<description><![CDATA[Bisnis berskala kecil umumnya hanya punya sedikit sumber daya dan tak mampu bersaing menantang anggaran-iklan raksasa dari pesaing. Jadi, ketimbang menghabiskan dana iklan televisi berbiaya mahal untuk membidik konsumen akhir, mereka bisa saja memanfaatkan wartawan bisnis dalam koran lokal, sehingga mereka bisa mendapat peliputan editorial, khususnya aspek-aspek khas bisnis mereka. Metode serupa juga diterapkan di [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=689&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/11/pembentukan-opini-dalam-pemasaran/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/peluncuran-mobil.jpg" medium="image">
			<media:title type="html">peluncuran-mobil</media:title>
		</media:content>
	</item>
		<item>
		<title>Cognitive Dissonance, dari Puas jadi Tidak Puas</title>
		<link>http://uyungs.wordpress.com/2008/11/11/cognitive-dissonance-dari-puas-jadi-tidak-puas/</link>
		<comments>http://uyungs.wordpress.com/2008/11/11/cognitive-dissonance-dari-puas-jadi-tidak-puas/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 07:23:48 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[kepuasan konsumen]]></category>
		<category><![CDATA[disonansi kognitif]]></category>
		<category><![CDATA[kognisi]]></category>
		<category><![CDATA[kepuasan pelanggan]]></category>
		<category><![CDATA[puas]]></category>
		<category><![CDATA[tidak puas]]></category>
		<category><![CDATA[cognitive dissonance]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=658</guid>
		<description><![CDATA[Anda mengunjungi banyak dealer lalu katakanlah  anda memutuskan membeli mobil merek tertentu. Pilihan terakhir ini barangkali sedikit tidak sesuai  dengan yang anda inginkan karena tidak ada mobil yang betul-betul persis dirakit sesuai keinginan konsumen, namun pilihan akhir ini bisa dikata pilihan paling memuaskan. Mungkin bagian dashboard dengan desain lebih menarik ada pada mobil yang tidak [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=658&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/11/cognitive-dissonance-dari-puas-jadi-tidak-puas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/disonansi-kognitif.jpg" medium="image">
			<media:title type="html">disonansi-kognitif</media:title>
		</media:content>
	</item>
		<item>
		<title>Personal Branding, kasus Syekh Puji</title>
		<link>http://uyungs.wordpress.com/2008/11/09/personal-branding-kasus-syekh-puji/</link>
		<comments>http://uyungs.wordpress.com/2008/11/09/personal-branding-kasus-syekh-puji/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 05:03:04 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Komunikasi Politik]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Apa Bisa Tahan]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[change we believe in]]></category>
		<category><![CDATA[citra diri]]></category>
		<category><![CDATA[Denny JA]]></category>
		<category><![CDATA[Doctor Honoris Causa]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[gelar akademis]]></category>
		<category><![CDATA[GM termuda]]></category>
		<category><![CDATA[Hermawan Kertajaya]]></category>
		<category><![CDATA[illegal]]></category>
		<category><![CDATA[jejaring sosial]]></category>
		<category><![CDATA[Kita Pasti Bisa]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mbah Mad]]></category>
		<category><![CDATA[merek diri]]></category>
		<category><![CDATA[merek pribadi]]></category>
		<category><![CDATA[norma]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[puasa nglempus]]></category>
		<category><![CDATA[Pujiono]]></category>
		<category><![CDATA[shalawat nariyah]]></category>
		<category><![CDATA[Silenter]]></category>
		<category><![CDATA[Sinar Lendoh Terang]]></category>
		<category><![CDATA[sodaqoh]]></category>
		<category><![CDATA[spiritual]]></category>
		<category><![CDATA[Syekh Puji]]></category>
		<category><![CDATA[tradisi zakat]]></category>
		<category><![CDATA[wirid]]></category>
		<category><![CDATA[zakat]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=673</guid>
		<description><![CDATA[Ilmu Pemasaran (marketing) kini makin populer saja. Para mahasiswa, karyawan, politisi dan pengusaha banyak yang menaruh minat pada disiplin ilmu ini. Salah satunya tentang Personal Branding. Apalagi ketika Obama sukses menerapkannya sehingga terpilih jadi Marketer of the Year sekaligus Presiden Amerika Serikat. Personal Branding berkaitan dengan Merek Pribadi atau Merek Diri, yaitu bagaimana cara me-marketingkan diri [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=673&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/09/personal-branding-kasus-syekh-puji/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/syekh-puji.jpg?w=300" medium="image">
			<media:title type="html">syekh-puji</media:title>
		</media:content>
	</item>
		<item>
		<title>POSITIONING: Informasional atau Transformasional</title>
		<link>http://uyungs.wordpress.com/2008/11/08/positioning-informasional-atau-transformasional/</link>
		<comments>http://uyungs.wordpress.com/2008/11/08/positioning-informasional-atau-transformasional/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 02:33:07 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Air Asia]]></category>
		<category><![CDATA[bauran pemasaran]]></category>
		<category><![CDATA[benak]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[differential advantage]]></category>
		<category><![CDATA[Green Shand]]></category>
		<category><![CDATA[konsistensi]]></category>
		<category><![CDATA[layanan paska jual]]></category>
		<category><![CDATA[Lion Air]]></category>
		<category><![CDATA[Mie Sedaap]]></category>
		<category><![CDATA[minuman ringan]]></category>
		<category><![CDATA[mutu]]></category>
		<category><![CDATA[Nano-Nano]]></category>
		<category><![CDATA[perang pemasaran]]></category>
		<category><![CDATA[perceptual map]]></category>
		<category><![CDATA[peta persepsi]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[repositioning]]></category>
		<category><![CDATA[segmen sasaran]]></category>
		<category><![CDATA[segmentasi]]></category>
		<category><![CDATA[Singapore Airlines]]></category>
		<category><![CDATA[Sprite]]></category>
		<category><![CDATA[StarMild]]></category>
		<category><![CDATA[strategi komunikasi]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Tango]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=653</guid>
		<description><![CDATA[Positioning adalah unsur ketiga dari strategi STP (Segmentation, Targeting, dan Positioning), di mana pemasar mencoba memutuskan posisi produk di pasar yang hendak disasar. Pemasar menjelaskan pada konsumen dan mencoba menancapkannya di benak mereka tentang keunggulan produk dan bagaimana keunikannya dibandingkan produk pesaing. Misalnya, Canon diposisikan pada pasar fotokopi dengan menonjolkan differential advantage dalam kemampuannya mengcopy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=653&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/08/positioning-informasional-atau-transformasional/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/singapore-airlines.jpg" medium="image">
			<media:title type="html">singapore-airlines</media:title>
		</media:content>
	</item>
		<item>
		<title>Dokter dijadikan sasaran industri farmasi</title>
		<link>http://uyungs.wordpress.com/2008/11/07/dokter-dijadikan-sasaran-industri-farmasi/</link>
		<comments>http://uyungs.wordpress.com/2008/11/07/dokter-dijadikan-sasaran-industri-farmasi/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 06:14:28 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=660</guid>
		<description><![CDATA[Michael Rawlin dalam bukunya The Lancet memberi ilustrasi masalah pembentukan opini dalam pemasaran dengan bahasa agak kritis. Dia menggambarkan bagaimana para dokter dijadikan sasaran industri farmasi dengan cara mengklasifikasikan mereka menjadi dua kelompok, yaitu kelompok konservatif dan kelompok yang berani mengambil resiko. Kelompok terakhir yang lebih inovatif diidentifikasi oleh para detailer yang mengorek kebiasaan dokter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=660&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/07/dokter-dijadikan-sasaran-industri-farmasi/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/viagra.jpg" medium="image">
			<media:title type="html">viagra</media:title>
		</media:content>
	</item>
		<item>
		<title>Segmentasi Demografis, Psikografis, dll.</title>
		<link>http://uyungs.wordpress.com/2008/11/07/segmentasi-demografis-psikografis-dll/</link>
		<comments>http://uyungs.wordpress.com/2008/11/07/segmentasi-demografis-psikografis-dll/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 02:56:14 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[basis data]]></category>
		<category><![CDATA[bauran pemasaran]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[demografis]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[etika]]></category>
		<category><![CDATA[Henry Ford]]></category>
		<category><![CDATA[individual targeting]]></category>
		<category><![CDATA[keunggulan bersaing]]></category>
		<category><![CDATA[konsumsi massa]]></category>
		<category><![CDATA[mass marketing]]></category>
		<category><![CDATA[Model T]]></category>
		<category><![CDATA[over segmentasi]]></category>
		<category><![CDATA[pasta gigi]]></category>
		<category><![CDATA[penggunaan]]></category>
		<category><![CDATA[Pepsodent]]></category>
		<category><![CDATA[psikografis]]></category>
		<category><![CDATA[responden]]></category>
		<category><![CDATA[segmen]]></category>
		<category><![CDATA[segmentasi]]></category>
		<category><![CDATA[segmentasi pasar]]></category>
		<category><![CDATA[situasi penggunaan]]></category>
		<category><![CDATA[skala ekonomi]]></category>
		<category><![CDATA[strategi diferensiasi]]></category>
		<category><![CDATA[Wendell Smith]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=661</guid>
		<description><![CDATA[Barangkali kita berfikir bahwa “Pasta gigi ya pasta gigi” dan kita semua memakainya dalam jumlah sama dan dengan alasan yang sama pula.  Namun, sekalipun dalam pasar yang ‘sama’, terdapat segmen-segmen khas yang membeli secara berbeda dan dengan alasan yang berlainan pula, sehingga mereka patut dirancangkan bauran pemasaran tersendiri. Hal ini adalah alasan penting adanya segmentasi [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=661&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/07/segmentasi-demografis-psikografis-dll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/pepsodent.jpg" medium="image">
			<media:title type="html">pepsodent</media:title>
		</media:content>
	</item>
		<item>
		<title>Pemasaran kini makin etis dan berorientasi pada nilai</title>
		<link>http://uyungs.wordpress.com/2008/11/06/pemasaran-kini-makin-etis-dan-berorientasi-pada-nilai/</link>
		<comments>http://uyungs.wordpress.com/2008/11/06/pemasaran-kini-makin-etis-dan-berorientasi-pada-nilai/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 15:13:54 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[Perilaku Konsumen]]></category>
		<category><![CDATA[identitas]]></category>
		<category><![CDATA[nilai]]></category>
		<category><![CDATA[gaya hidup]]></category>
		<category><![CDATA[etis]]></category>
		<category><![CDATA[tren]]></category>
		<category><![CDATA[tanggung jawab sosial]]></category>
		<category><![CDATA[media sosial]]></category>
		<category><![CDATA[kualitas hidup]]></category>
		<category><![CDATA[kecenderungan]]></category>
		<category><![CDATA[kecepatan]]></category>
		<category><![CDATA[kenyamanan]]></category>
		<category><![CDATA[video game]]></category>
		<category><![CDATA[eskapisme]]></category>
		<category><![CDATA[dekonsumsi]]></category>
		<category><![CDATA[SOHO]]></category>
		<category><![CDATA[private banking]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=654</guid>
		<description><![CDATA[Pemasaran sebagai suatu fungsi manajemen kini menjadi lebih etis, berorientasi pada nilai, melebar, berorientasi pada pelestarian, fleksible dan antisipatoris. Konsep pemasaran kini diperluas sehingga mencakup tanggung jawab sosial perusahaan, yaitu perlunya organisasi bertanggung jawab pada masyarakat dalam melestarikan lingkungan dan untuk berkontribusi bagi kualitas hidup yang lebih baik bagi semua warga. Juga, karena konsumen kini [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=654&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/06/pemasaran-kini-makin-etis-dan-berorientasi-pada-nilai/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/2003499885648802526_rs.jpg?w=300" medium="image">
			<media:title type="html">2003499885648802526_rs</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategi Positioning Obama mengaduk-aduk emosi warga Amerika</title>
		<link>http://uyungs.wordpress.com/2008/11/06/strategi-positioning-obama-mengaduk-aduk-emosi-warga-amerika/</link>
		<comments>http://uyungs.wordpress.com/2008/11/06/strategi-positioning-obama-mengaduk-aduk-emosi-warga-amerika/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 04:38:24 +0000</pubDate>
		<dc:creator>uyungs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Komunikasi Politik]]></category>
		<category><![CDATA[Komunitas Merek]]></category>
		<category><![CDATA[Pemasaran]]></category>
		<category><![CDATA[asosiasi]]></category>
		<category><![CDATA[efektivitas kampanye]]></category>
		<category><![CDATA[eksekusi strategi]]></category>
		<category><![CDATA[emosi]]></category>
		<category><![CDATA[emotional branding]]></category>
		<category><![CDATA[endorsemen]]></category>
		<category><![CDATA[Generasi X]]></category>
		<category><![CDATA[konsistensi]]></category>
		<category><![CDATA[media sosial]]></category>
		<category><![CDATA[merek pribadi]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[pesan inti]]></category>
		<category><![CDATA[relevansi]]></category>
		<category><![CDATA[strategi kampanye]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://uyungs.wordpress.com/?p=647</guid>
		<description><![CDATA[Dari aspek pemasaran dan branding, hikmah yang bisa kita pelajari dari sukses marketing Obama dari hanya sebagai tokoh lokal Illinois menjadi orang nomer 1 di planet bumi adalah: 1. pesan inti yang simpel 2. relevansi dan 3. konsistensi; mungkin kalau ada lagi yang bisa ditambahkan adalah (emotional branding): &#8216;aura ketulusan&#8217; Obama yang kuat yang mampu [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=uyungs.wordpress.com&amp;blog=4757713&amp;post=647&amp;subd=uyungs&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://uyungs.wordpress.com/2008/11/06/strategi-positioning-obama-mengaduk-aduk-emosi-warga-amerika/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c6003da119eeec8afd88b43d4d9c6842?s=96&#38;d=wavatar&#38;r=G" medium="image">
			<media:title type="html">uyungs</media:title>
		</media:content>

		<media:content url="http://uyungs.files.wordpress.com/2008/11/i-have-a-dream1.jpg" medium="image">
			<media:title type="html">i-have-a-dream1</media:title>
		</media:content>
	</item>
	</channel>
</rss>
